Apple Function and Form Essay Example for Free

Apple Function and Form Essay Apple’s product offering stretches out from iPhone to iPod, from virtual products to client help projects, and all are coordinated to look for the most extreme client esteem for greatest upper hand. This report centers around the contextual analysis of Apple Inc. assessing the significance of upper hand, the methods for accomplishing them, the conventional system utilized by Apple and the execution, focal points and confinements of these procedures. At long last, we have additionally explained the proposals to these impediments. Presentation: Background: Apple Inc.  is the name of a global organization, that makes PCs, customer hardware, PC programming, servers and is an immense wholesaler of media content. Apple has gone a long way from being only an organization. It has become an organization that represents considerable authority in practically all PC items right from 1976 (Dpnick330. wikidot. com, 2008). Mac discovered its reality in the year 1976 when Steve Jobs and Steve Woznaik discharged the Apple I in California (Nostoptechnology. com, 2014). From that point forward apple has been prospering and furnishing its market with the results of advancement. The production of the iPhone gave a serious edge to the organization, discharged in 2001. The absolute first PC with GUI (Graphical User Interface) was Apple Lisa which was propelled by Apple in 1984 (Bellis, 2013). The organization with the assistance of its author Steve Jobs understood the way to progress was to exceed expectations in programming projects and give development definitely. Occupations, with the assistance of Wozniak, needed to make a benevolent work area which would empower the clients to utilize PCs not as a side interest, at its very beginning (Lu? sted, 2012). Macintosh has been broadening its chain of items and now offers longer, more extensive and greater Book of Apple Hacks with strategies and stunts to benefit from iPod, iPhone and Apple Tv (Seibold, 2008). As Jobs dealt with the accounts, Wozniak was dealing with improving the usefulness of the company’s items from the very beginning. (Linzmayer and Linzmayer, 2004) Objectives: Objectives are the normal results, the report will achieve. They ought to be SMART (explicit, quantifiable, feasible, sensible and opportune), corporate, practical, methodical, operational, progressive, quantitative, reasonable and steady. The report will envelop the accompanying targets: †¢The serious methodology utilized by Apple Inc. †¢The measures taken to execute this technique. †¢Examples of utilizing these techniques for giving a serious edge. †¢Advantages of this procedure by assessment. †¢Limitations of this system by assessment. †¢Recommendations to improve and upgrade the serious situation of Apple Inc. Principle Findings: Competitive Advantage: Competitive preferred position is the methods by which an organization can perform better than its rivals and increase higher benefits. The capacity to make more economicâ value than contenders is a company’s upper hand. Upper hand for any organization is cultivated when the organization makes predominant incentive for its clients in contrast with its clients (Porter, 1998). Perhaps the most sizzling pattern in the business today is investigating the best strategies for organizations to upgrade their presentation (Boxwell, 1994). While upgrading the company’s execution, advancement must be a fundamental element and the organization ought to present new methods for drawing in the clients. At the point when the clients are pulled in, benefit is picked up which draws in clients and cutoff points contenders. Upper hand is consistently transitory on the grounds that the contenders regularly offer something new/better or emulate the contribution. When the firm’s offering is normal, clients don’t lean toward it. This confines the cost favorable position of the organization. In some cases the upper hand doesn’t prove to be useful particularly when the contributions made by the organizations are not best, are obsolete, expensive or have a negative picture in the market. There are two measures to assess upper hand: the first is bookkeeping estimates which incorporate bit of leeway, equality and disservice ; the other is monetary measures including better than average, typical and beneath ordinary. So as to accomplish reasonable upper hand the firm should make contributions which can't be imitated, ought to concentrate on client benefits, and ought to be supportable against time, rivalry and natural changes. Business Level Strategy: The capacity of an organization to assess efficient ecological changes and its rivals effect of progress for improving the exhibition of an organization is known as the business or corporate level system of that organization (Furrer, 2011). Business Level choices center around firms working as people. Corporate Level alternatives focus on choices accessible where a firm expansion and various markets, each with its own technique, business group and benefit focus. A corporate level includes the corporate more and is more than the aggregate of its parts (Business Community, 2012). Key Clock: Business level technique utilizes a vital clock which targets picking up the most extreme upper hand based on impression of cash from costs. The clock speaks to various positions alluding to the diverse client necessities. It assists organizations with understanding the changing patterns of the market and contenders techniques to upgrade the presentation. There are four methodologies under this subject and they are: 1. No nonsense Strategy: low valued contribution low advantages includingcommodity markets, Price-delicate clients, High force, low exchanging costs among purchasers and Opportunity to maintain a strategic distance from significant contenders. 2. Low-Price Strategy: offering lower costs than contenders. This incorporates, Margin decreases and Inability to reinvest. 3. Half and half Strategy: looks for at accomplishing separation and low value procedures together. Separation Strategy: Seeks at furnishing the most extreme quality with no cost contemplations and greatest spotlight on the worth. Apple Inc. utilizes this procedure to pick up the greatest upper hand. Different procedures are disappointments, systems that incorporate expanding cost without the item benefits, decrease in item benefits either by expanding costs or keeping up value misfortune piece of the pie. Nonexclusive Strategies: What precisely is a procedure? System is the bearing actualized by the organization so as to accomplish its drawn out targets and addition upper hand. There is an immediate relationship with technique is with targets and strategies. Goals are the focuses an organization needs to accomplish and strategies are the techniques for how they will be accomplished with the guide of methodologies. Key decisions rely upon premise of procedures, vital bearings lastly techniques for executing them. A serious methodology is the efficient inquiry of upper hand of the organization through its key methods (Eldring, 2009). Thinking fundamentally, a contender is the main activity an organization has as an approach to progress (Kossowski, 2007). During the 1980s, Professor Michael Porter contended that there were just four key choices the organizations normally use and are called as Porter’s Generic Strategy Options. He recognized four essential standards as: †¢Cost initiative. †¢Differentiation. †¢Focus cost administration. †¢Focus separation. Apple’s Mission articulation: A statement of purpose of a firm is the objectives and goals bound in an explanation which a firm hopes to achieve in an extensive stretch of time and along these lines a more extensive way. Apple’s statement of purpose, as per the year 2013, is centered around making the best PCs on the planet alongside their different items which included MAC, OS X, iLife, iWork and expert programming projects (Strategic Management Insight, 2013). Macintosh drives the advanced unrest for giving another inventive plan to the telephones of today alongside the music business through iTunes and iPods. Apple’s Strategy: Apple utilizes separation procedure as opposed to cost authority system in light of the fact that for apple, it isn't tied in with making the most out of its items, yet it’s about creation the best out of its items (Riley, 2013). Apple’s separation methodology is a piece of Porter’s conventional procedure. This sort of methodology offers something that is imaginative and new in the market and can be both help and the item itself. Advancements from contenders are endeavoring to abscond Apple’s biological system, yet Apple is giving them an extreme rivalry (Canada, 2012). It is separated when it makes and offers a larger number of advantages than the center items as an increased item in a type of client care, client assistance, and so on. This system offers premium cash and spotlights on expanding the nature of the item or an assistance. Conventional separation happens when the nature of the items offered by the organization are over the desires for the clients. Such techniques suggest to concentrate on expanding the cost of the items contrasted with the contenders in this way expanding the upper hand. Apple utilizes its separation methodology through the accompanying ways. †¢Service: Service must turn into a proficient methods for accomplishing as a serious weapon and ought not turn into a harm control work so as to upgrade execution with clients (Frei and Morriss, 2012). Apple surpasses the nature of its administrations by giving client care through their outlets and on the web. Workers at Apple are advised not to sell, yet to assist clients with taking care of their issues. That is the explanation the quantity of visits to apple locales and outlets are more than that of Walt Disney (Hanselman, 2011). It made another benchmark for giving ‘unmatched services’ which has made its own clients. The Apple organization has scored the most elevated in PC makers’ client assistance overview (Secrets of Apple’s client achievement, 2014). †¢Brand: Brand is a t

Ruhling Manufacturing Company Essay -- Business Management

1. For what reason may exchange be preferred over serious offering in certain acquisition circumstances? In light of the course reading and my comprehension, at whatever point there are exchanges between a procurer and a provider with respect to a serious offering, the primary thing that may be supported is the extent of the undertaking, which means both will plunk down and examine the whole venture earlier the work starts. In the interim, during the exchanges, assessment standards ought to be clear, and expressed and characterized. As the assessment depends on the measures expressed and the procurer can ask for or ask the supplier’s suppositions on specific details and where things can be improved. There are two attributes to be viewed as while haggling over serious offering: a) Must be adaptable and permit changes to make and determine the structures of the ventures. b) Knowledge is significant supposing that a venture is put together or granted with respect to serious offering then a contractual worker may not realize the data about conceivable structure blemishes, present a low offer, and recover benefits when changes are required. 2. Contemplations of Epsilon's elective proposition: a. What is the relevance of a necessities contract from Ruhling’s perspective? Expect that Epsilon will at present make a benefit coming about because of financial matters of long runs and expectations to absorb information From Ruhling's place of perspectives, the material of a prerequisites contract are both lawful and commonly good, as long as execution is met and purchaser's necessities exist, it gives certain insurance against cost increments, and the chance of a market unsurprising. b. Accepting Ruhling is currently intrigued by a necessities contract, in what manner ought to Ruhling continue with the offering/grant process? Ruhling should begin a ... ...anged endless occasions over the task's life. Constant improve and time delays had hampered progress. Bolger had announced plan mistakes that required the refitting of complex gear and improve of the aluminum welding. Materials prerequisites incorporated the utilization of welded aluminum. Bolger regularly utilized just steel welders; aluminum welders were hard to come by and restless during work stoppages. The Bolger contract was cost based in addition to a fixed charge. An especially upsetting issue was Bolger's cost detailing framework. Bolger contract mediators hung tight for as long as three weeks for cost information. Works Cited http://www.fns.usda.gov/tn/Resources/equip08.pdf http://faculty.haas.berkeley.edu/stadelis/aucvsneg07_15_07.pdf http://www.nextlevelpurchasing.com/articles/double source.html http://corpslakes.usace.army.mil/workers/omcontracts/pdfs/section12.pdf

T-Pain is Coming!

T-Pain is Coming! Every April for the last three years, Illinois has held a free outdoor concert on the Main Quad for all students. The concert is called Spring Jam, and its starting to become a tradition. The event is always FREE! It has typically featured a popular artist, and in the past, they have hosted the likes of Post Malone, Timeflies, Hoodie Allen and B.o.B. This year, it was announced that T-Pain will be performing on Sunday, April 29th! The event is planned by the Illini Union Board, the State Farm Center (campus sports and performance arena) and Star Course, which is the Registered Student Organization that has been responsible for getting musicians to come perform for campus. On the note of Star Course, if you are interested in music or event planning, this is an great organization to join. You get to be involved in all parts of the concert planning experience, from selling tickets to choosing what musicians come to campus to perform. Artists from all over the country love performing for Illinois students, and Illinois students often get discount prices to see these artists. Artists simply love college students like us! Check out Star Courses website here for more information here. For now, students are really excited to see T-Pain, who was a popular RB and Pop artist when a lot of us were in middle and high school. Illini are looking forward to hearing his most popular songs and singing along. Theres usually great weather on the Sunday afternoon performances that these artist have come, so its always a fun experience. Also, there are usually hundreds of students that come to the Quad to witness the free concert, and Im expecting the same for April 29th. Im totally going to go with all my friends for this awesome experience! Source: Facebook Daniel Class of 2018 I’m an Advertising major in the College of Media. I’m from a northwest suburb of Chicago called Buffalo Grove. I chose Illinois because it was the first university in the entire world to offer an Advertising major, which is pretty cool!

Origins of the Ancient Mesoamerican Ballgame

The Mesoamerican Ball Game is the oldest known sport in the Americas  and originated in southern Mexico approximately 3,700 years ago. For many pre-Columbian cultures, such as the Olmec, Maya, Zapotec, and Aztec, it was a ritual, political and social activity that involved the whole community. The ball game took place in specific I-shaped buildings, recognizable in many archaeological sites, called ballcourts. There are an estimated 1,300 known ballcourts in Mesoamerica. Origins of the Mesoamerican Ball Game The earliest evidence of the practice of the ball game comes to us from ceramic figurines of ballplayers recovered from El Opeà ±o, Michoacan state in western Mexico about 1700 BC. Fourteen rubber balls were found at the shrine of El Manatà ­ in Veracruz, deposited over a long period beginning about 1600 BC. The oldest example of a ballcourt discovered to date was built about 1400 BC, at the site of Paso de la Amada, an important Formative site in the state of Chiapas in southern Mexico; and the first consistent imagery, including ball-playing costumes and paraphernalia, is known from the San Lorenzo Horizon of the Olmec civilization, ca 1400-1000 BC. Archaeologists agree that the origin of the ball game is linked with the origin of ranked society. The ball court at Paso de la Amada was constructed near the chiefs house and, later on, the famous colossal heads were carved depicting leaders wearing ballgame helmets. Even if the locational origins are not clear, archaeologists believe that the ball game represented a form of social display—whoever had the resources to organize it gained social prestige. According to Spanish historical records and indigenous codexes, we know that the Maya and Aztecs used the ball game to solve hereditary issues, wars, to foretell the future and to make important ritual and political decisions. Where the Game Was Played The ball game was played in specific open constructions called ball courts. These usually were laid out in the form of a capital I, consisting of two parallel structures that delimited a central court. These lateral structures had sloping walls and benches, where the ball bounced, and some had stone rings suspended from the top. Ball courts were usually surrounded by other buildings and facilities, most of which probably were of perishable materials; however, masonry constructions usually involved surrounding low walls, small shrines, and platforms from which people observed the game. Almost all main Mesoamerican cities had at least one ball court. Interestingly, no ball court has yet been identified at Teotihuacan, the major metropolis of Central Mexico. An image of a ball game is visible on the murals of Tepantitla, one of Teotihuacans residential compounds, but no ball court. The Terminal Classic Maya city of Chichen Itzà ¡ has the largest ball court; and El Tajin, a center that flourished between the Late Classic and the Epiclassic on the Gulf Coast, had as many as 17 ball courts. How the Game Was Played Evidence suggests that a wide variety of types of games, all played with a rubber ball, existed in ancient Mesoamerica, but the most widespread was the hip game. This was played by two opposing teams, with a variable number of players. The aim of the game was to put the ball into the opponents end zone without using hands or feet: only hips could touch the ball. The game was scored using different point systems; but we have no direct accounts, either indigenous or European, that precisely describe the techniques or rules of the game. Ball games were violent and dangerous and players wore protective gear, usually made of leather, such as helmets, knee pads, arm and chest protectors and gloves. Archaeologists call the special protection constructed for the hips yokes, for their resemblance to animal yokes. A further violent aspect of the ball game involved human sacrifices, which were often an integral part of the activity. Among the Aztec, decapitation was a frequent end for the losing team. It has also been suggested that the game was a way to resolve conflicts among polities without resorting to real warfare. The Classic Maya origin story told in the Popol Vuh describes the ballgame as a contest between humans and underworld deities, with the ballcourt representing a portal to the underworld. However, ball games were also the occasion for communal events such as feasting, celebration, and gambling. The Players The entire community was differently involved in a ball game: Ballplayers: The players themselves were probably men of noble origins or aspirations. The winners gained both wealth and social prestige.Sponsors: Ball court construction, as well as game organization, required some form of sponsorship. Affirmed leaders, or people who wanted to be leaders, considered ball game sponsorship an opportunity to emerge or reaffirm their power.Ritual Specialists: Ritual specialists often performed religious ceremonies before and after the game.Audience: All sorts of people participated as spectators to the event: local commoners and people coming from other towns, nobles, sport supporters, food sellers and other vendors.Gamblers: Gambling was an integral component of ball games. Bettors were both nobles and commoners, and sources tell us that the Aztec had very strict regulations about bet payments and debts. A modern version of the Mesoamerican ballgame, called ulama, is still played in Sinaloa, Northwest Mexico. The game is played with a rubber ball hit only with the hips and resemble a net-less volleyball. Updated by K. Kris Hirst Sources Blomster JP. 2012. Early evidence of the ballgame in Oaxaca, Mexico. Proceedings of the National Academy of Sciences Early Edition. Diehl RA. 2009. Death Gods, Smiling Faces Foundation for the Advancement of Mesoamerican Studies Inc: FAMSI. (accessed in November 2010)and Colossal Heads: Archaeology of the Mexican Gulf Lowlands. Hill WD, and Clark JE. 2001. Sports, Gambling, and Government: Americas First Social Compact? American Anthropologist 103(2):331-345. Hosler D, Burkett SL, and Tarkanian MJ. 1999. Prehistoric Polymers: Rubber Processing in Ancient Mesoamerica. Science 284(5422):1988-1991. Leyenaar TJJ. 1992. Ulama, the survival of the Mesoamerican ballgame Ullamaliztli. Kiva 58(2):115-153. Paulinyi Z. 2014. The butterfly bird god and his myth at Teotihuacan. Ancient Mesoamerica 25(01):29-48. Taladoire E. 2003. Could we speak of the Super Bowl at Flushing Meadows?: La pelota . Ancient Mesoamerica 14(02):319-342.mixteca, a third pre-Hispanic ballgame, and its possible architectural context

The Advantages Of Hydraulic Fracking - 2394 Words

The Advantages of Hydraulic Fracking It is no secret that the United States consumes large amounts of energy, with a growing population and a booming industrial sector, more than ever, the U.S. needs vast amounts of inexpensive energy. Many energy sources currently employed by the U.S. government are not cost effective and raise many concerns, both economic and environmental. There are tradeoffs between different energy sources being, their cost effectiveness, and their environmental risks, it seems like there is no one energy source that can solve both issues. Reliance on fossil fuels has been problematic for multiple reasons firstly due to their negative impact on the environment both in their extraction and use, and the reliance on foreign countries for supplies. Nuclear energy risks catastrophic meltdowns, and the problem long-term storage of toxic waste, hydroelectric energy is a cost effective, sustainable source, however most rivers capable of creating moderate amounts of electricity have already been utilized. F uture solutions are uncertain but one solution that is dependable and here now is hydraulic fracturing. Hydraulic fracturing is one possible solution that not only greatly increases domestic energy production, but, also reduces energy dependence on foreign countries, creates jobs and allows for growth in the manufacturing sector, is more environmentally friendly than other fossil fuel alternatives, and will last Decades. Hydraulic fracturing, or fracking forShow MoreRelatedHydraulic Fracturing, or â€Å"Fracking†, is questionable in many people’s eyes. The â€Å"Why† â€Å"How†1700 Words   |  7 PagesHydraulic Fracturing, or â€Å"Fracking†, is questionable in many people’s eyes. The â€Å"Why† â€Å"How† comes up often when hydraulic fracturing is mentioned. Fracking has been tested and proven to be an environmental safe process. Introduced in the 1940’s, hydraulic fracturing has discovered a considerable amount of oil and clean-burning natural gas from underneath the earth’s surface. Fracking contributes in providing well-needed resources from the earth’s surface to increase our country’s energy securityRead MoreFracking : Fracking And Fracking1524 Words   |  7 Pages Hydraulic Fracturing Research Paper Hydraulic Fracturing (also commonly known as fracking) is a process used to extract natural gasses deep within the earth. This is done by drilling vertically into the ground until the desired depth; then drilling horizontally; and pumping millions of gallons of water, sand, and other chemicals into the drill at a high pressure to create fissures through which the gas can escape. Currently, hydraulic fracturing is extensively used in the United States in orderRead MoreIs Fracking Our Energy Future?838 Words   |  3 PagesLongmont, Loveland, and Fort Collins voted to place restrictions on hydraulic fracturing, or fracking as it is sometimes referred to, in the November 2013 elections. Greeley, a neighboring community, has made a statement in the opposite direction. According to journalist Natalya Savka, â€Å"There is no talk of a fracking ban in this city of 427 wells, a number that is predicted to quadruple within the next few years† (45). Hydraulic fracturing is the future of clean energy production in the United StatesRead MoreThe Effects Of Fracking On Middle East And Other Countries For Oil And Gas903 Words   |  4 Pagesthrough a process that has come to be referred as fracking. Fracking is a short term that is used to refer to hydraulic fracturing. 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There is an ever rising body of evidence, that there are inherent and unacceptably high environmental and health risks associated with coalbed methane and shale gas extraction - hydraulic fracturing (fracking). This is fast becoming a global issue happening in our own back gardens, it s contaminating our water supplies and ta mpering with mass food production

Shc 31 Free Essays

SHC 31: Promote communication in health, social care or children’s and young people’s settings. Understand why effective communication is important in the work setting. 1. We will write a custom essay sample on Shc 31 or any similar topic only for you Order Now 1: Identify the different reasons people communicate. We all communicate for many different reasons; it allows us to fully participate in society. Below is a spider diagram to show the key reasons to why we communicate: How these reasons relate to child care: We communicate to express our feelings, what we need and what we want. Without being able to do this at any age can make us frustrated. For younger children this frustration can lead to them also feeling isolated, so it is important that we try to understand what young children are trying to communicate and give them plenty of opportunities to do so. Sharing Information within any childcare setting is very important. Parents should be able to share information about their children’s likes, dislikes and any important information that a setting needs to know, regarding any known special needs, cultural beliefs, dietary requirements etc. Sharing this information with colleagues and other professionals will make sure that children are fully supported and allow the setting to work at its full potential. Children’s parents will also want to know how well their children are doing at the setting and if they are having any problems. Building and maintaining relationships are the underpinning factor in any childcare setting. Building relationships with parents, their children and colleagues ensure that the setting can run smoothly. Maintaining these relationships will account for much of our language and communication used throughout the day. As human beings we are creative and have our own thoughts and ideas that we need to share with others. Young children will often just come out with things that they are thinking, as they have not yet built up a thought process, where as adults generally tell their thoughts when they need to. Sharing thoughts and ideas about the setting you are in can be beneficial. Speaking up if you think something could be done in a different way or if you are not happy about something can be resolved. Not speaking out can cause tension. People like to be acknowledged, especially when you are speaking to them. Reassuring people that you are paying attention and listening to what they are saying can be as simple as giving them eye contact. With children and young people they may need a little more, praising them and taking an interest in what they are doing will reassure them that they are being heard and that they are important. The reassurance and acknowledgement of colleagues will also create an effective work setting. 1. 2 Explain how communication affects relationships in the work setting. Good working relationships are a crucial factor in any working environment Communication is a vital relationship-building skill. In childcare settings, it is essential to establish and maintain good relationships with children, their families and colleagues as well as other professionals that may be involved in the children’s care. Practitioners who have superior communication skills are more likely to have good relationships with everyone involved in the setting. Working relationships are influenced by the body language, tone of voice and the words that we use. For example good open body posture, calm facial expressions and a calm steady tone of voice will show that you are approachable, willing to help and open to communication. Crossed arms, stiff face and leaning against the wall will show that you are not open for communication and in turn may cause tension. Good communicators should also have good listening skills as people like to know that they are being heard, this can be shown through eye-contact, positioning of the body and a reassuring facial expression. Lack of communication skills can cause problems in the work place as it limits your ability to connect with people on any level. This can lead to tension and conflict. Below is a diagram of some of the ways working relationships are fundamental in child care. Being able to communicate well and form good working relationships is a massive part of the role of a child care practitioner. From the first moment a child steps into a setting on their first day, they are experiencing many different emotions due to the transition from being at home with parents or carers to starting a Pre-school or going from Primary to Secondary School. Children will feel apprehensive, scared and out of place. This can be made easier when the adults involved have good relationships with each other and share information effectively. Gaining information regarding the child like their full name and a little bit about them will make them feel more relaxed. Finding a way to communicate and build a relationship with the child will help them to settle in and feel comfortable with you and their surroundings. This also counts for the parents, they too will feel apprehensive about leaving their children unless they have trust that their child is in good hands. Building a good relationship with parents will ease their minds, in turn their children will settle in faster than if the parents and children are all worried. These relationships have to be maintained throughout the time the children are in the setting. This is to ensure that the children are able to reach their full potential. If they are happy and relaxed they are able to play and learn more effectively. Good communication from the adults around them will allow them to develop and build on vocabulary, develop concepts and express ideas. If you can communicate well and maintain working relationships you will become a valued member of staff and the children in your care will be able to reach their full potential as individuals learning form you and with your support. Here is a diagram of How to cite Shc 31, Papers

The Future of Customer Experience free essay sample

Frowareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy. It can also be used to mean an individual experience over one transaction; the distinction is usually clear in context. Analysts and commentators who write about customer experience (CX) and  customer relationship management  have increasingly recognized the importance of managing the customers experience. Customers receive some kind of experience, ranging from positive to negative, during the course of buying  goods  and  services. BlackBerry takes a look into the future of customer experience. This video depicts what the future of retailing could look like in the near future. A young woman uses mobile technology to identify, search and buy an outfit for a wedding and to interact with retailers in the online and physical worlds. This video also details how retailers can use mobile technology in the future to collaborate, and respond faster to trends and customer demand. This video shows how businesses could use integrated social networking to better serve customers and to improve employee collaboration and engagement. A fictional utilities company uses social networking to track, respond and improve their customer experience and service levels whilst increasing staff productivity. In this video, existing technologies have been  re-imagined  with smarter devices and better experiences. It showcases device integration, sharing and social networking, e-commerce, retail management systems, GPS tracking, mobile payment systems and augmented reality. BlackBerry takes a look at the impact mobile technology could have in the future of customer service. Analysis of the case The Future of Customer Experience? Its Getting Personal No matter what business, a growing percentage of customers are nearly always connected, with instant access to more advanced tools and detailed information than many enterprises had just a few years ago. These smart, digitally empowered consumers and businesses have the power to behave in a far smarter and better-informed manner than ever before. This power has also radically changed customer expectations, driving demand for better, more innovative, and personalized products, services, and experiences. This should come as no surprise to any executive. Given a choice, each of us (as well as our customers) prefers experiences tailored to our unique wants and needs. Firms that are best able to do so have significant competitive advantage over those that cannot. Though the promise–and power–of personalization has been at the forefront of marketing theory for some time, its widespread application to customer experience is only just beginning. Today, disruptive digital innovation is changing the ways companies serve their customers, as well as the ways these customers expect to be treated. Personalization is the Foundation Of Innovative Customer Experience. In the age of smart customers, personalization is the future of experience. Mass production and consumption of news, entertainment, products, and services have already lost the battle, giving way to personalization and customization. Apps such as  Zite  and  Flipboard  allow each of us to totally personalize the ways we consume news. Amazon has personalized the ways we shop, and Netflix and Hulu how we watch movies, TV, and other media programming. Pandora serves up increasingly personalized musical streams based on a listener’s taste (â€Å"thumbs up; thumbs down†), continuously learning about users’ musical preferences based on real-time customer feedback. There are hundreds of examples, with more coming every day. The point is these increasing levels of digitally driven personalization allow customers to choose what they consume, from whom, and how they interact with and consume it. These digital experiences are training smart customers to expect everything, from every company–product, services, experiences, and more–to be customized in a similar manner. When it comes to innovative customer experience, this all leads to one word: personalization. ‘One Size Fits All’ Simply Doesn’t Fly Anymore. And It Doesn’t Have To. No company can afford to or needs to deliver a fully customized â€Å"ideal experience† to each individual customer across the range of digital, human, and static touchpoints and interactions. The fact is, some customers are simply worth more than others, and it takes a great deal of intelligence for companies to figure out what the â€Å"right† experiences are for any given group of customers, much less how to personalize them. The good news is, â€Å"smart touchpoints† and the data they can produce, combined with the ability to analyze the digital breadcrumbs and data that surrounds almost every customer, means that any firm of any size has the tools for intelligent personalization at hand. Starting with what can be the biggest step, a firm needs to be willing to adjust its offerings to the needs of individual customers based on an understanding of what those individual customers (or the smallest possible groups they represent) want, and how that’s different from others. The more effectively a company uses customer information to understand and acknowledge both the differences and similarities, the easier it will be to provide benefits uniquely suited to those customers. In ways never before possible, you can approach them with truly personalized, highly customized offers, through relevant channels, in ways that drive stronger, more profitable relationships, better serving your customers by giving them exactly what they want, when they want it. Result: Customer experiences that are not only highly differentiated, but that cannot be easily duplicated by others. It is infact the hardest thing for competitors to copy. For many companies, it isn’t obvious to executives how or why they should provide meaningful personalization. Their customers have been satisfied with the existing product lineup. Their products may be commodities, or perhaps their firms are in a regulated utility. While the desire to create a â€Å"differentiated customer experience† is high on the list of objectives when it comes to customer experience strategy, they do not yet grasp that the most effective customer experiences are those tailored in a significant manner to meet the needs of that particular customer. They simply dont realize how fast customer expectations are changing, and what this means to the design of forward-looking customer experience strategies today. Companies that do realize this–and take action as a result–will create truly differentiated, category-leading experiences that make interacting with them so relevant, so much more convenient, and so perfectly suited to customers’ wants and needs that they won’t even  consider switching to a competitor. Points to consider while designing a customer experience The world has changed and the balance of power has shifted to the customers. The speed with which consumers have shifted to all things  digital/social/mobile  has taken many companies by surprise. â€Å"It’s like skating to a ping-pong ball 1. PERSONALIZATION AND CONTEXT With consumers adopting evermore numerous channels and devices to access information and interact with brands, businesses are scrambling to figure out how to deliver a more unified customer experience. In the wake of this, two new mantras are on the lips of every marketer: personalization and context. As a larger number of users become more familiar with social/mobile technologies, they’ll likely use them in more complex ways: sophistication breeds heightened expectation. Consumers will favor brands that provide context and relevance to their daily lives. Businesses can accomplish this by  producing quality content  that is not only relevant to their brand’s target audience, but promoted (and optimized) over multiple channels such as web, mobile and social, and accessible to them on demand. For many, this presents a daunting challenge that will likely put a strain on existing resources. If this is the case for a brand, they may want to consider outsourcing to an  inbound marketing services agency  that specializes on all aspects of digital marketing. Key Inferences * An explosion of customer touchpoints is at hand. Digital customer experience today is defined primarily by websites, with mobile applications on smartphones not far behind, and the future will include as many as 10 additional customer touchpoints. Deciding which channels to incorporate into your strategy is crucial to defining your organization’s future in digital customer experience. A unified experience requires the right people, process, and technology foundations. Customers love their devices but also want consistency across the devices and apps they use. Unified experiences that cross touchpoints demand improved yet common designs, common content assets and application code, and delivery processes tuned for speed and harmonized skills and roles. * Investments in unified experience founda tions will pay off now. Investments in foundations for unified customer experiences will pay dividends in the short term.